In 1999, Rick Herod gave his wife a gift. A one of a kind, handmade cooler, and that's how it began.
All of the quality and workmanship that went into the very first Wilderness Rustic Cooler is still very present to this day.
Placing quality over the ease of mass manufacturing, each cooler is still handcrafted by one of our master craftsmen, and even though all models look similar, no two are alike due to the wood used and the style of the cooler's creator. This means, that when you own a Wilderness Rustic Cooler, you own a one of a kind work of art.
© 2013, Wilderness Rustic Coolers, LLC